Head of Marketing

Key Responsibilities:       

   1. Develop and Execute Marketing Strategy and Roadmap (15%)

• Design and execute marketing strategies aligned with business goals
• Partner with the Managing Director and the Director Customer Experience and cross-functional teams (sales, product, operations) to activate integrated go-to-market plans
• Ensure alignment between BU needs and global marketing strategy and brand vision

2. Strengthen Brand Positioning and Visibility (15%)

• Guide innovation strategies to boost brand recognition and digital performance
• Define the Unique Value Proposition (UVP) and articulate clear product benefits for compelling storytelling
• Be the voice of the customer, embedding consumer insights into every marketing initiative

3. Drive Digital Performance and Conversion (10%)

• Lead all digital marketing efforts: SEO/SEM, email, online advertising, CRO
• Collaborate with Brand Managers to map consumer journeys and define messaging hierarchy for key segments
• Build lead generation strategies with the right marketing mix, content, and channel planning
• Transform insights into breakthrough ideas that spark relevance, conversation, and awareness

4. Own and Optimize the Marketing Budget (20%)

• Develop and manage the marketing budget with strong ROI focus
• Define and track performance KPIs, using data to inform and optimize strategies

5. Lead Portfolio Management and Innovation (10%)

• Identify market trends, consumer insights, and competitive threats
• Support Product teams in defining MVPs, product-market fit, and positioning

6. Elevate Content, Social, and Influencer Strategies (10%)

• Build content engines that fuel engagement across platforms (web, social, video, blog, etc.)
• Develop influencer and social strategies that connect with local communities and elevate the brand

7. Build and Lead an A-Player Marketing Team (20%)

• Attract, develop, and retain top talent
• Foster a culture of performance, ownership, creativity, and collaboration

Who you are:

You are a strategic, driven, and versatile marketing leader with a proven ability to deliver impact in complex, fast-evolving environments. You bring a blend of strategic vision, executional excellence, and leadership maturity that defines A-Players.

Must-Have Experience & Track Record

• 10+ years of marketing experience, with at least 3–5 years in a senior leadership role (e.g. Marketing Director / Head of Marketing / Marketing Manager)
• Proven success in leading both brand building and performance marketing, ideally in multi-channel environments (e.g. B2C, B2B, services, or recurring-revenue businesses)
• Demonstrated ability to build and lead high-performing teams, attract A-players, and manage with clarity and accountability
• Experience in budget ownership, with strong focus on ROI, cost-efficiency, and impact
• Track record of launching successful campaigns, products, and/or repositioning efforts that drove commercial results

Core Competencies

• Strategic Thinking: Can translate business goals into actionable marketing strategies that deliver measurable outcomes
• Executional Excellence: Drives flawless execution, while continuously optimizing based on performance and feedback
• Analytical Acumen: Strong command of data, KPIs, and insights; uses them to inform decisions and measure success
• Customer Obsession: Deep empathy for customers; builds strategies rooted in insight and real-life behavior
• Digital Fluency: Strong grasp of digital channels, lead generation, and CRM; confident in steering digital performance
• Influence & Communication: Persuasive communicator and storyteller who can align diverse stakeholders and inspire action

Leadership Behaviors

• Resourceful & Accountable: Owns problems end-to-end, navigates ambiguity, and always follows through
• Driven to Excellence: Sets the bar high, thrives under pressure, and raises the game of those around them
• Culturally Agile: Works effectively across functions and geographies; brings clarity and energy in complex settings
• Mission-Aligned: Personally motivated by purpose, sustainability, and making a positive difference in people’s lives

What we offer      

• A once-in-a-career opportunity to lead marketing in a business and category undergoing deep transformation – with the ambition to make the world better, one home and one business at a time
• A strategic seat at the table in a purpose-driven company, shaping both local impact and global brand strength
• A central role in accelerating a growth journey, with visibility, resources, and the autonomy to make a measurable difference
• Access to a high-performing, collaborative marketing network across EMEA and globally
• A culture that values bold thinking, ownership, and meaningful contribution – we don’t just sell products, we deliver healthier, more sustainable living