Digital Growth & Performance Executive

Key Responsibilities:   

  1. Develop and Execute Digital Strategies (30%)

• Define and implement innovative digital marketing strategies aligned with category and business goals
• Drive execution across digital channels: performance media, website, CRO, SEO/SEM, email, and more
• Identify and implement digital trends that enable continuous business growth, prioritizing initiatives with the highest impact and alignment to BU objectives
• Champion digital strategies anchored on customer journey and user experience
• Monitor the competitive digital landscape, identify emerging trends, and translate them into actionable initiatives
• Deliver full-funnel strategies from awareness to lead generation and conversion

2. Drive Performance Optimization and Growth Through Data (30%)

• Own and optimize digital KPIs: traffic, cost-per-lead, conversion rate, bounce rate, and others
• Analyze digital performance reports and campaign outcomes to drive business decisions
• Oversee CRO and website optimization to improve user experience and results
• Present insights and strategic recommendations to the Head of Marketing on a regular basis
• Coordinate and collaborate with agencies, platforms, and digital vendors to ensure high-quality execution
• Optimize digital touchpoints to improve customer acquisition, engagement, and retention

3. Lead and Develop digital capabilities for Hungary (20%)

• Build and execute the digital performance and lead the digital agency (SEO, content, paid media, CRO, etc.)
• Foster a collaborative, agile, and high-performance team culture
• Build and manage cross-functional teams (e.g. digital, brand, agencies), fostering a culture of innovation and continuous improvement
• Work cross-functionally with brand, sales, social, and IT to ensure consistency and alignment
• Work collaboratively with the brand team to define the right approach to performance while maintaining a strong brand core identity

4. Manage the Digital Marketing Budget (10%)

• Own the digital marketing budget and resource allocation to maximize impact and ROI
• Collaborate with global and regional teams to optimize tools, platforms, and investments

5. Ensure Digital Risk Management and Compliance (10%)

• Oversee data privacy compliance (e.g. GDPR) and ensure ethical digital marketing practices
• Safeguard the brand’s online reputation and ensure regulatory alignment in all digital activities

Who you are  

You are a digital growth leader and executor too who combines strategic thinking with deep technical expertise and a relentless focus on performance. You understand that digital is not just a channel — it’s a driver of business transformation, customer value, and competitive advantage.

You thrive in dynamic, fast-paced environments where priorities shift, and impact matters. You bring energy, clarity, and structure to complex challenges. You’re equally confident designing a performance roadmap as you are rolling up your sleeves to improve CRO, brief an agency, or align stakeholders around a data-driven decision.

You don’t just manage campaigns — you own the funnel. From awareness to conversion, you know how to architect strategies that perform, optimize relentlessly, and move the needle. You’re comfortable switching between tools, data dashboards, agency calls, and board-level discussions — and you bring structure, clarity, and energy to everything you do.

You thrive in transformation contexts where ownership is earned, not handed. You’re fast, focused, and grounded in results — but never lose sight of the customer or the brand.

Must-Have Experience

• 7–10 years of experience in digital marketing, with ownership of lead generation and performance metrics
• Proven track record in driving full-funnel digital strategies with measurable business outcomes
• Experience managing high-performing teams and collaborating across functions (sales, brand, IT, agencies)
• Deep understanding of website optimization, analytics, paid media, SEO/SEM, and marketing automation
• Strong stakeholder management and communication skills — able to translate data into strategic actions
• Experience working in fast-moving, performance-driven environments, ideally in “big start-up” or transformation contexts

Core Competencies

• Strategic & Commercially Minded – sees the big picture, aligns digital to business goals, and connects marketing to revenue. Plans ahead but knows when to pivot
• Performance-Driven – relentless focus on ROI, KPIs, and growth
• Hands-On & Resourceful – willing to get into the tools, optimize, test, and lead by example
• Tech-Savvy & Data-Literate – comfortable with analytics, platforms, and MarTech; makes decisions based on data and insight, not instinct
• Collaborative & Trusted – works across silos and builds credibility with internal and external partners
• Organized & Agile – handles complexity without losing speed or quality
• Responsible & Ethical – applies high standards in privacy, compliance, and brand protection

Leadership Behaviors

• Drives Results: Holds self and others accountable to high performance standards; gets things done
• Raises the Bar: Continuously looks for ways to improve performance, tools, and outcomes
• Owns the Outcome: Takes full responsibility for goals, learns fast from failure, and delivers under pressure
• Leads Through Influence: Aligns stakeholders, briefs with clarity, and makes things happen across silos
• Builds for Scale: Thinks long-term, creates repeatable systems, and leaves things better than they were found

What we offer    

• A once-in-a-career opportunity to lead and execute the digital acceleration of a business and category in transformation – helping to make the world better, one customer at a time
• A strategic, high-impact role where digital isn’t a support function, it’s the engine of growth
• The chance to shape how we engage, convert, and retain customers through full-funnel strategies, data, and innovation
• Autonomy, v What we offer A once-in-a-career opportunity to lead and execute the digital acceleration of a business and category in transformation – helping to make the world better, one customer at a time
• A strategic, high-impact role where digital isn’t a support function, it’s the engine of growth
• The chance to shape how we engage, convert, and retain customers through full-funnel strategies, data, and innovation
• Autonomy, visibility, and resources to test, learn, and scale what works — with the support of a strong global and regional network
• A culture that values bold thinking, measurable results, and meaningful purpose — where digital plays a central role in building a healthier, more sustainable future